The Bruce Lee Action Museum (BLAM) project is an experience in community, education, and innovation. Featuring much more than memorabilia and artefacts, it is an interactive journey of education and entertainment that explores the idea of action in all its forms.

BLAM takes a close look at Martial Action, Action On Screen, Social InterAction, Self Actualization, and Action for Change through the lens of Bruce Lee’s art, philosophies, life accomplishments, and the lives of those he continues to motivate around the globe.

The digital, and eventually physical space, engages visitors to turn the same lens onto themselves as a means of sparking exploration into how an individual can take action in their own lives to accomplish their goals and create positive change in connected harmony with the world.

Though first announced in 2011 as a stand alone brick and mortar museum in Seattle, Washington, a city very dear to the heart of Bruce Lee, we realize the Bruce Lee community reaches all corners of the globe and should also strive to transcend the brick and mortar experience. The first phase of BLAM has been realized in partnership with other institutions around the world interested in educating local populations and visitors about Bruce Lee. In phase two, BLAM has been realized as a digital interactive experience, launched on July 20th 2017, through a partnership with the Google Cultural Institute. Scroll down to see an exhibit in the virtual Bruce Lee Action Museum.

Currently, we have partnered with two incredible organizations, in Hong Kong and Seattle, and contributed hundreds of artefacts to their Bruce Lee exhibits. Each exhibit is exceptionally curated and offers an insight into the artist and innovator, Bruce Lee, as well as explores action in all it’s forms. We encourage you to visit, explore and share your experience. The completion of phase one and two of the BLAM project could not have happened if it wasn’t for the generosity of our donors and supporters. Their gifts, and other Bruce Lee Foundation fundraising initiatives, have contributed to this project. 

Since opening in July 2013, the "Kung-Fu.Art.Life" Exhibit at the Hong Kong Heritage Museum has attracted over two million visitors. A rich collection of artifacts, memorabilia and interactive displays, "Kung-Fu.Art.Life" is set to run until 2018. Learn more.
The Wing Luke Museum's "Do You Know Bruce" Exhibit is a four year installation that opened in October, 2014. Themes range from Bruce's early years in Seattle, the barriers and stereotypes he broke during his Hollywood career, through to the impact his legacy has on the world today and how you can apply his life philosophy to your own day. Learn more.
In October, 2015, Bruce Lee was recognized for exceptional contributions to the world, as a Californian, by being inducted into the California Museum's "Hall Of Fame". A twelve month photographic and artifact exhibit was installed as part of the celebrations.

BLAM Online

Over 180 Bruce Lee artefacts can be viewed online, by people around the world, due to a new partnership between the Google Cultural Institute and the Bruce Lee Foundation’s BLAM project. A big thank you to our donors and supporters over the years, for making these online exhibits possible.

Thanks to this new virtual museum, users can explore photos, videos and audio, Bruce Lee’s handwritten film choreography notes and many other treasures, from the Bruce Lee archives, in just a few clicks. There are 6 digital exhibits in total. Take a few minutes to explore the “Bruce Lee: A Voice For The Marginalized” exhibit, below, and visit the BLAM Online homepage here.